Build connections with diverse audiences.
We believe that the differences between us as individuals and communities is what makes life rich and meaningful. We help organizations that are looking to make a positive impact in the world listen, engage, build trust and connect with diverse communities.
Years in business
Connections built within diverse groups
City of Santa Clara
Alaniz helped the City of Santa Clara build awareness of its parks with the Latino community.
Alaniz helped FileRight build stronger connections with diverse audiences for online immigration form filing.
Companies We've Worked With
View our Featured Diversity Client Case Studies
Meet The Team
Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service. But there was nobody to help companies pull everything together. So We Started Alaniz.
Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.
Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.
Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.
Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.
With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.
Jerome Clark is a marketing executive and consultant who has spent nearly two decades building brands for some of the most notable companies in the US and abroad including L’Oreal, Elizabeth Arden/Revlon and Groupe SEB. He has a natural passion for advising emerging and startup brands in the strategic areas of branding, digital & integrated marketing communications, e-commerce, and new product development. In his down time, he enjoys volunteering to serve his local community, working out and exploring his personal passions for art, music and travel.
Rose joined Alaniz as a consultant to lead diversity, equity and inclusion initiatives in our health care and clinical research division. She is a tenured advertising executive with roots in the San Francisco Bay Area and Harlem, New York, where she currently resides.
With over 13 years of in-house and agency design experience, Niki is a strategic and proactive creative, a perpetual learner, and a true nerd for detail. Her portfolio includes work for global, national, and local brands across a variety of industries including ai/tech, healthcare, finance, higher-ed, and more. Niki specializes in branding and has spent most of her career boiling down complex information to create clear and compelling visuals for her clients. She brings focus, empathy, and a passion for learning to every project.
When not working, you can find Niki lending her husband a hand in their home recording studio, taking a leisurely city stroll with her son, or sipping coffee and reading a book on the back porch.
Originally from South Africa, Nicholas moved to the United States in 2017 to experience a new culture. For the past 11 years, he has worked with Accenture and was recognized as their top analyst after successfully converting over 100 million Government assets to new ERP system. Nicholas works with our clients consulting and executing winning PPC campaigns from the top to bottom of the marketing funnel.
Alaniz Guide: Advertising to the Latino Market
Advertising to the Latino Market explains how country of origin and generation affect advertising strategy. You will also find tips on how to effectively reach the ever-growing Latino Market.
Contact Us To Optimize Your Diversity Marketing
At Alaniz Marketing we specialize in diversity marketing. Complete the form to contact Roxanne Alaniz.