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Diversity, Equity and Inclusion in Healthcare

Making Brain Health Research More Equitable


ADNI: Alzheimer’s Disease and Neuroimaging Initiative.


ADNI3 needed Black and Latino adults to participate in its Alzheimer’s research study at various sites across the US when all previous efforts had failed. In order to qualify, volunteers had to complete surveys online, schedule a visit with the clinic, and complete electronic neuroimaging scans, and blood tests, among other things.

Alaniz was challenged with bringing 130 qualified participants total across 13 US research sites.

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Our social media campaign (May to Present) resulted in a total of 1,186,652+ impressions, 24,335+ clicks on our culturally-informed ads, and 3,216 web-based registrations in which prospective participants completed ADNI-3 eligibility pre-screeners. In total 987 qualified participants were referred to ADNI study sites.




Latino Participants


Web Registrations


Qualified Participants

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Logo & Brand Assets

adni logo
shape background
purple square

Violet-Blue is the voice of the people

red plus sign

Red is for calls-to-action

yellow circle

Gold is the value you bring

green triangle

Green is the voice of the people

colored background shapes
purple line background

Website Updates

computer screens
adni artwork
woman looking at computer with statistics

Campaign Creative

woman smiling out window
adni billboard images
adni assorted images
man looking at adni billboard
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Contact Us To Optimize Your Diversity Marketing

Roxanne Alaniz, Principal at Alaniz Marketing

At Alaniz Marketing we specialize in diversity marketing. Complete the form to contact Roxanne Alaniz.