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About the Agency

Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.

But there was nobody to help companies pull everything together. So We Started Alaniz.

Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.

Meet Our Leadership

About, Alaniz Diversity Marketing

Roxanne Alaniz

Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

About, Alaniz Diversity Marketing

Andrew Erickson

Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

Meet the Alaniz Team

About, Alaniz Diversity Marketing
Business Development Manager

Gerri Alaniz

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

About, Alaniz Diversity Marketing
Front End Developer

Julian Hoover

Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.

About, Alaniz Diversity Marketing
Digital Marketing Manager

Jennefer Sorce

With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.

About, Alaniz Diversity Marketing
Executive Assistant

Esteffani Nevarez

Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle.  In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.

About, Alaniz Diversity Marketing
Project Manager

Rejini Jacob

Rejini has over 15 years of experience in Digital Marketing. Having experience on both agency and client side, Rejini is able to bring her working knowledge of processes on both sides to the table to benefit the whole team and run projects in the most effective and efficient way possible.

About, Alaniz Diversity Marketing
Photography & Branding

Bob Schnell

Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.

About, Alaniz Diversity Marketing
Director of Video

Jason Satterlund

Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.

Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.

Satterlund wrote and directed the award-winning feature film The Record Keeperwhich premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.

About, Alaniz Diversity Marketing
Marketing Consultant

Jerome Clark

Jerome Clark is a marketing executive and consultant who has spent nearly two decades building brands for some of the most notable companies in the US and abroad including L’Oreal, Elizabeth Arden/Revlon and Groupe SEB.  He has a natural passion for advising emerging and startup brands in the strategic areas of branding, digital & integrated marketing communications, e-commerce, and new product development. In his down time, he enjoys volunteering to serve his local community, working out and exploring his personal passions for art, music and travel.

About, Alaniz Diversity Marketing
Digital Marketer

Sai Raj Kalekar

Sai Raj is a digital marketing executive and consultant who has spent nearly a decade building brands for SaaS product companies, IT services, Software and Tech across the United States.

He has a natural penchant for consulting, strategizing, and executing LinkedIn branding and marketing, email marketing, outreach/outbound/inbound marketing, and automation and lead generation for up emerging and startup enterprises. He loves the MarTech industry and exploring new tools in the market but has a special liking for HubSpot!

In his spare time, he enjoys volunteering to serve his local community by tutoring them about B2B Digital Marketing nuances, learning about career and money management paths, and exploring a personal passion for traveling and exploring the world.

About, Alaniz Diversity Marketing
Marketing Coordinator

Karla Rice

Karla has a business background and has worked in multiple industries including the accounting and nonprofit sectors. She enjoys all aspects of digital marketing, especially content creation and she focuses on developing strong client relationships to help them achieve their goals.

Being born and raised in El Salvador, Karla moved to the US to attend college and now resides in Washington State. In her free time, she enjoys cooking, traveling and outdoor activities.

About, Alaniz Diversity Marketing
Media Buyer

Alex Kozack

Alex is a Doctor-turned-Digital Marketer. He is a generalist, specializing in paid media campaign management and optimization. He has 10+ years of learning and executing proven strategies based on fundamental marketing principles, the past 2+ years working exclusively with medical practices, integrated healthcare providers, and MedSpas. He always takes a holistic approach to diagnose issues or finding areas for improvement in clients’ funnels. Then he chooses the best ‘treatment’ to increase the campaign’s performance. He stays ‘thirsty’ for new knowledge and continuously strives to become a better digital marketer and advertiser.

About, Alaniz Diversity Marketing

Zina Kumar

Zina has a bookkeeping background working in accounting, accounts payable, accounts receivable, payroll, and as a paraplanner. She is hard working, flexible, and detailed. She has a very positive and her accent helps too.

About, Alaniz Diversity Marketing
Director of IT / Favorite Tag Along

Travis Woods

While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out.

About, Alaniz Diversity Marketing
Digital Marketer

Shawn McFadden

Shawn has been in the digital marketing world for over a decade where he has gained experience working with both B2B and B2C clients across many different industries including manufacturing, healthcare, SaaS, transportation/logistics, restaurant/hospitality and more.

Coming from a long agency background, Shawn excels at anticipating client needs and building long-lasting relationships. For every client Shawn works with, he strives to be a true partner that will help to educate their team and empower them to achieve their goals. Shawn also excels in understanding how different tactics work together to become an effective digital marketing strategy. Along with being a Hubspot power user, Shawn has extensive expertise in areas such as email marketing, SEO, CRO, PPC, social media, content marketing and inbound marketing.

In his spare time, Shawn enjoys playing video games, taking care of his six cats with his fiancé and recording podcasts reviewing Nicolas Cage films.

About, Alaniz Diversity Marketing
Lead Designer

Kaytie Gamble

Kaytie is a highly-imaginative, senior designer and art director that has been working in the industry for ~20 years. With experience agency-side and in-house, she has created work for a wide spectrum of industries—from wellness products to fintech.

This Southern California native now lives in Boulder, CO (by way of Portland, OR) … because mountains and rivers are more fun than smog and traffic. When she’s not at her desk, you can find her traveling around in her 1968 Aristocrat camper, hiking with her dog, or sewing something cool.

Kaytie believes in the power of a great concept and constructing thoughtful, beautiful campaigns that have the power to change an audience’s perspective. As an artist, she aims to make the world a little better with her work … while also having some fun with her team along the way.

About, Alaniz Diversity Marketing
Project Manager

Alex Camera

Alex is an experienced project manager with a background in operations and project management, particularly within tech startups and digital marketing. Outside of work, she enjoys traveling to find inspiration and broaden her perspectives. Alex is known for her proactive approach to problem-solving and her ability to drive synergy, while maximizing productivity throughout every project lifecycle.

About, Alaniz Diversity Marketing
CMO, Chief Motivational Officer


Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.

Contact Us To Optimize Your Diversity Marketing

About, Alaniz Diversity Marketing

At Alaniz Marketing we specialize in diversity marketing. Complete the form to contact Roxanne Alaniz.