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About the Agency

Alaniz Marketing started in 2008 as a dream to help businesses grow. We saw companies reeling to adjust to a rapidly changing digital world and the marketing landscape was full of traditional agencies, one-dimensional specialists, and countless vendors peddling their particular product or service.

But there was nobody to help companies pull everything together. So We Started Alaniz.

Our goal was to build an agency that focused on transparency, sound business strategy, and in-depth multi-channel marketing expertise. Today, Alaniz is a growing company with a wonderful team and a strong stable of clients. We work hard, play hard, and we love what we do.

Meet Our Leadership

About, Alaniz Diversity Marketing
Principal

Roxanne Alaniz

Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

About, Alaniz Diversity Marketing
Partner

Andrew Erickson

Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.

Meet the Alaniz Team

About, Alaniz Diversity Marketing
Business Development Manager

Gerri Alaniz

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

About, Alaniz Diversity Marketing
Front End Developer

Julian Hoover

Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.

About, Alaniz Diversity Marketing
Digital Marketing Manager

Jennefer Sorce

With a strong background working with established B2B Saas companies and burgeoning startups, Jennefer is a valuable member of our team. She has a natural affinity towards data science, content management, and client relationship building. When not at work you can find her working in the garden and riding her bike.

About, Alaniz Diversity Marketing
Project Manager

Alex Camera

Alex is an experienced project manager with a background in operations and project management, particularly within tech startups and digital marketing. Outside of work, she enjoys traveling to find inspiration and broaden her perspectives. Alex is known for her proactive approach to problem-solving and her ability to drive synergy, while maximizing productivity throughout every project lifecycle.

About, Alaniz Diversity Marketing
Executive Assistant

Esteffani Nevarez

Esteffani coordinates campaigns for our Hispanic marketing division. Esteffani has a background in hospitality management and also managed operations at a renowned surf and paddle board shop, Capitola Surf and Paddle.  In her (not so) free time, Esteffani can be found chasing a handsome one year old around the surf village of Capitola.

About, Alaniz Diversity Marketing
Photography & Branding

Bob Schnell

Bob Schnell is a recent Virginia transplant to Marin County. His focus is in branding, headshot and lifestyle photography. I his free time, he explores the natural beauty of Northern California with his fiancee.

About, Alaniz Diversity Marketing
Director of Video

Jason Satterlund

Jason Satterlund is an award-winning director and owner of Big Puddle Films, a full-service film production company established in 2001.

Satterlund has been writing and directing films for over 25 years. He travels the world creating feature films, television series, commercials, music videos, and documentaries.

Satterlund wrote and directed the award-winning feature film The Record Keeperwhich premiered at the Raindance Film Festival in London and is the creator of the children’s TV show, Studio 316. When he isn’t busy directing his own projects, he enjoys teaching filmmaking workshops, shaping the filmmakers of the future.

About, Alaniz Diversity Marketing
Digital Marketer

Sai Raj Kalekar

Sai Raj is a digital marketing executive and consultant who has spent nearly a decade building brands for SaaS product companies, IT services, Software and Tech across the United States.

He has a natural penchant for consulting, strategizing, and executing LinkedIn branding and marketing, email marketing, outreach/outbound/inbound marketing, and automation and lead generation for up emerging and startup enterprises. He loves the MarTech industry and exploring new tools in the market but has a special liking for HubSpot!

In his spare time, he enjoys volunteering to serve his local community by tutoring them about B2B Digital Marketing nuances, learning about career and money management paths, and exploring a personal passion for traveling and exploring the world.

About, Alaniz Diversity Marketing
Strategic Partnerships Lead, Clinical Research

Beth Amatrone

Beth Amatrone is a seasoned professional in clinical research marketing, bringing over 15 years of experience to her role as Strategic Partnership Lead, Clinical Research at Alaniz. She has a proven track record of developing and executing strategic marketing initiatives that enhance patient recruitment and engagement for clinical trials. Beth’s expertise lies in crafting targeted messaging and leveraging digital platforms to reach diverse populations, ensuring inclusivity in clinical research. Her leadership has been instrumental in driving growth and fostering strong relationships with research sites and organizations. Beth holds a Bachelor’s degree from California State University East Bay. Outside of work, Beth enjoys golfing, skiing, and embracing the outdoors.

About, Alaniz Diversity Marketing
Social Media Manager

John Olin

John is a dynamic Social Media Manager and Strategist with over 8 years of experience driving brand growth and crafting impactful digital campaigns. He has worked with industry-leading brands like Amazon, CBS, and Walmart, helping them connect with diverse audiences through creative and data-driven strategies.With a keen eye for emerging trends and a passion for authentic engagement, John specializes in building online communities, optimizing content performance, and managing successful social campaigns. Known for his strategic mindset and collaborative approach, he excels at turning goals into actionable plans that resonate with audiences.Whether it’s developing compelling content, analyzing social metrics, or fostering meaningful connections, John brings the expertise and creativity to elevate any brand’s online presence.

About, Alaniz Diversity Marketing
Accounting

Zina Kumar

Zina has a bookkeeping background working in accounting, accounts payable, accounts receivable, payroll, and as a paraplanner. She is hard working, flexible, and detailed. She has a very positive and her accent helps too.

About, Alaniz Diversity Marketing
Director of IT / Favorite Tag Along

Travis Woods

While Travis is not technically a part of our team, he’s definitely a part of the Alaniz family and key to our IT operations running smoothly. Travis and his team at Marin Mac Tech and Fort Point IT helped us design and set up our technology infrastructure and keep things running on point day in and day out.

About, Alaniz Diversity Marketing
CMO, Chief Motivational Officer

Ella

Ella is proud to be part of the Alaniz team. In her spare time, she enjoys playing fetch, going on runs with her mom, and eating lots of meat.

Contact Us To Optimize Your Diversity Marketing

About, Alaniz Diversity Marketing

At Alaniz Marketing we specialize in diversity marketing. Complete the form to contact Roxanne Alaniz.