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ALANIZ – A MULTICULTURAL MARKETING AGENCY

Build connections with diverse audiences.

We believe that the differences between us as individuals and communities is what makes life rich and meaningful. We help organizations that are looking to make a positive impact in the world listen, engage, build trust and connect with diverse communities.

15+

Years in business

10,000+

Connections built within diverse groups

UCSF Brain Health Registry

Alaniz is helping attract thousands of underrepresented individuals to join the quest to cure Alzheimer’s.

Marin Community Clinics

Alaniz helped Marin Community Clinics rebrand and develop a new website to connect with and serve local communities.

Black Men’s Brain Health

Alaniz helped plan and run the Black Men’s Brain Health Conference 2022 at USC.

Genentech

Alaniz worked with Genentech on the CEDAR study to engage diverse communities in conversations about brain health.

ADNI

Alaniz helped the ADNI Alzheimer’s clinical research study recruit thousands of underrepresented individuals.

Building Talent Foundation

Alaniz helped BTF attract diverse groups into rewarding careers in residential construction through its J2B careers portal.

City of Santa Clara

Alaniz helped the City of Santa Clara build awareness of its parks with the Latino community.

FileRight

Alaniz helped FileRight build stronger connections with diverse audiences for online immigration form filing.

Download the Whitepaper: Clinical Research and Diverse Populations

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Companies We've Worked With

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Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
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Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
Home, Alaniz Diversity Marketing
OUR IMPACT

View our Featured Diversity Client Case Studies

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CEDAR
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CEDARFeatured

CEDAR

Alaniz helped increase engagement among Black/African American adults to complete a survey about motivations and barriers related to Alzheimer’s and dementia.
UCSF Brain Health Registry
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UCSF Brain Health RegistryFeatured

UCSF Brain Health Registry

5,000 Latinos adults (55+) to volunteer in the Brain Health Registry study. Reaching, engaging, and building trust within this community were milestones that we not only achieved but exceeded.
ADNI
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ADNIFeatured

ADNI

Participants from the underrepresented groups (Black and Latino Adults) were asked to complete surveys online, schedule a visit with the clinic, and complete electronic neuroimaging scans, and blood tests, among other things.
Black Men’s Brain Health
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Black Men’s Brain HealthFeatured

Black Men’s Brain Health

Aimed at addressing health inequities in Black men through their first-ever inaugural event. The event was scheduled to take place in person. The initial goal was to secure 120 seats for any member of the scientific community and an additional 200 seats for any member of the public.

Alaniz Guide: Advertising to the Latino Market

Advertising to the Latino Market explains how country of origin and generation affect advertising strategy. You will also find tips on how to effectively reach the ever-growing Latino Market.

Download Report
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Contact Us To Optimize Your Diversity Marketing

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At Alaniz Marketing we specialize in diversity marketing. Complete the form to contact Roxanne Alaniz.

Alaniz Diversity Marketing

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